Premium Social Platform, WEIV Announced Mikey Williams Channel Launch

October 06 08:42 2022
Premium Social Platform WEIV Celebrated Five Star Guard And 2023 Highly Anticipated Men’s Basketball Recruit Mikey Williams Channel Launch During BET Hip Hop Awards Weekend Supported In Part By TROPHECASE & CELSIUS®

WEIV, a premium social platform, announced the launch of the Mikey Williams channel on the ad-free platform with a celebration held during BET Hip Hop Awards weekend poolside at the Kimpton Sylvan Hotel in Atlanta, GA.

Mikey Williams, a 6-1, 175-pound Point Guard from San Diego, CA, is a top-shelf hoops prospect whom ESPN ranks high in the class of 2023, has a huge following on social media, plays to big crowds wherever he goes, and is aiming to play in college rather than going straight to the pros.

The prep phenom, as Mikey Williams is affectionally called, has over 5 million combined Instagram, TikTok, and Twitter followers and was the first American high school basketball player to sign a sneaker deal with a global footwear company. Williams landed a multiyear footwear and apparel endorsement deal with Puma. Being a talent on and off the court as both a basketball standout and a social media influencer provides for the perfect connection with young athletes and fans. Williams is passionate about hoops and culture, and this will be showcased on his WEIV Channel.

WEIV is pronounced like “wave” and spelled “view” backward. WEIV, a “brand-safe space” suitable for all demographics which enables WEIVmakers (celeb-creators) to publish all forms of content, in addition, to fundraise for causes via content to their WEIVriders (subscribers) who follow for free or unlock more for a fee.

The company’s mission is to change the way celebrity creators’ content is viewed and valued, thus empowering them to earn and provide levels of social media engagement. Mikey Williams Channel Launch joins the WEIV 2022 event series, which includes Dave East’s WAVEEAST, a yacht party album experience in Miami, the WEIV Backstage VIP Lounges at Funk Fest in Orlando and at PowerFest in Punta Cana, Dominican Republic. Proceeds generated from the WEIV event series benefit Half A Million Kids, a 501(c)3 nonprofit organization dedicated to transforming conditions for foster, homeless, and trafficked children.

MIKEY WILLIAMS WEIV LAUNCH CELEBRATION WAS SPONSORED IN PART BYTrophecase, designed for every athlete, is a one-link digital sports resume to centralize, customize and monetize their sports brand and career.

CELSIUS®, is a leading global fitness drink that prides itself on containing zero added sugar, high fructose corn syrup, artificial preservatives, colors, or flavors through a clinically proven formula. The brand provides proprietary, functional, essential energy that offers significant health benefits to its users.

“We are excited TROPHECASE INC and CELSIUS® joined WEIV in celebrating the official Mikey Williams Channel Launch, and equally as exciting is their strong commitment to athletes, especially the next generation,” explained Leah Stauffer, WEIV’s VP of Business Development.

Special invited guest, Mestisu Music/Kevin Lyles Sparta Distribution recording artist, Devin “Dev” McCain, introduced his soon-to-be-released single “10Toes”. In addition to Devin “Dev” McCain, the Mikey Williams WEIV Channel Launch was attended by TropheCase CEO Hunter Moffat, TropheCase Advisors Dred Irving and Keith Mency, Rankup Entertainment/Sony Recording Artist Chez Dot Santana, 2022 All American Classic Player Antonio Anderson, CELSIUS® Senior Collegiate Marketing Manager Lilliana Antequera, WEIV VP of Business Development Leah Stauffer, Music Executive Blue Williams, Mikey Williams Uncle/Manger Patrick, and a host of others.


WEIV is a premium social platform where fans subscribe for exclusive access to the social creators they love. The subscription-based model allows content creators, aka WEIVmakers, to offer giveaways, publish all forms of content – audio, images, video, etc. – and sell merch, tickets, and more directly to their fans, aka WEIVriders, who follow for free or unlock more for a fee.

Stay in the know on WEIVmaker drops and news, follow WEIV on Instagram @theweivofficial, and visit


Designed for Every Athlete, all ages, levels and sports. Easily share and store your athletic evolution for generations to come with one link for all your fans. Trophecase athletes can mint an NFT that represents ownership of a snapshot of their career. The Trophecase NFT collection is tracked by an ERC-721 compliant smart contract deployed on the Polygon blockchain. Trophecase NFTs are viewable and tradable on all Polygon blockchain compatible NFT marketplace platforms such as OpenSea. The reporting of resale royalty details to NFT marketplaces that support the EIP-2981 NFT royalty standard. Storage of the Trophecase metadata on decentralized file networks such to ensure long-term availability and immutability of Trophecase NFTs.

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About Celsius Holdings, Inc.

Celsius Holdings, Inc. is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. CELSIUS® offers proprietary, functional, essential energy formulas clinically-proven to offer significant health benefits to its users. CELSIUS® is backed by six university studies that were published in peer-reviewed journals validating the unique benefits CELSIUS® provides.

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