Only 40% of small businesses are profitable

March 11 18:54 2021
‘A good result starts with a good plan’ says Femke Hogema, entrepreneur, keynote speaker and author of Profitable Plans

Amsterdam, The Netherlands – March 11th, 2021 – reported that only 40% of small businesses are profitable. 30% break even and 30% continually lose money. ‘Entrepreneurs start from their passion or with a mission to change the world, but they rarely calculate in advance if they can make enough money with their plans’ says FemkeHogema, author of the newly released book: Profitable Plans, 7 steps to a financially successful business.

Passion is an essential ingredient for running a business. It gives the entrepreneur the drive to accomplish great things, even in difficult times. But the lack of a sound financial plan, is a huge problem. You don’t make money by accident, says Hogema. It is essential to know in advance which rates fit your business, how many sales you need to make and which costs are involved in running your business. If you cannot make a profit on paper, you certainly are not going to make one in real life. Clients are not going to pay you more that you charge them. You need to have your numbers right before you start.

Entrepreneurs dread finances

One of the big causes is that entrepreneurs dread the finances of their company. They don’t like it, think it is too difficult, or feel their accountant should take care of that. But they forget that their accountant does not run their business. Taking finance seriously is a responsibility that comes with the business. And it doesn’t have to be difficult or even boring. Hogema proves this with: Profitable Plans. 7 Steps to a financially successful business. This book is filled with strategy, entertaining stories and clear action steps, says Amber Duggger, Founder of Profit for Keeps ™, USA.

About the author

Hogema founded Healthy Finance in 2007, and is CEO of the Dutch Profit First Professionals organization,a USA-founded company with worldwide branches.

Hogema makes figures fun, practical, and accessible. Through her four bestselling books, her keynotes and appearances on national radio and tv, she has inspired tens of thousands of entrepreneurs to build a financially healthy and profitable business.

About This Title

Profitable Plans, 7 Steps to a financially successful business by Femke Hogema, Amsterdam Publishers, March 15th 2021, ISBN 9789493231245, 128 pp, $21.95 –

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Source (Only 40% of small businesses are profitable):

Last year even less; only 34%:

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