Pandemic Drives Businesses Crazy: How Integrity Has Been Lost and Deception is Used to Compete in the Home Improvement Industry

September 27 18:34 2021
A Small Family-Owned Business, The Attic Doctors, was Attacked by a “Dirty Campaign,” Organized by a Corporate Competitor during pandemic

Pandemic has thrown a curveball to all of us. The past two years have been a challenging time for most family-owned businesses. With lockdowns and restrictions, many companies have had to close their doors for the time being. However, this isn’t the only problem that small business owners are facing. Some have had online hate campaigns organized against them by corporations, damaging their reputation and lowering their Google Map SEO ranking for financial gain. For example, The Attic Doctors, a family-owned business in Orange County, believes their Google My Business page was attacked by a “Dirty Campaign,” organized by their competitor.

A 5 Star Home Comfort Service Provider in Orange County, California, The Attic Doctors has offered local homeowners Attic Cleaning, Insulation& Ductwork Replacement services for over30 years. They have always prided themselves over their consistent quality and customer-satisfaction-driven attitude. Their owner, Mark Dawson, a Home Depot pro, keeps the business at a smaller scale and supervises every project himself to guarantee customer satisfaction. This unique caring approach has resulted in over 100 positive 5 Star reviews from their past customers, who consider them the premier insulation contractor in Orange County.

“Wherever you shine, you became the target,” said the owner Mark Dawson. Unfortunately, he was right, and they’ve become the targeted victim. They have to deal with a 100% fabricated negative 1-star review on their Google My Business page, which they believe is organized by a corporation in the industry to damage the reputation and identity of their business. Section 5 of the FTC Act 15 U.S. Code § 45 makes fake testimonials illegal.

The business owner has attempted to take up the issue with Google but has seen no positive developments on that front. The Attic Doctors requests their customers and community members to support them through this challenging period. Having served the people of Orange County for over 30 years with consistent quality and affordable prices,

To the competition who attacked them with this “Dirty Approach,” posting fake reviews, the owner of The Attic Doctors wants to say: ” Putting your customers as your number one priority and providing quality service and customer care is the only way to win in business.”

About the Attic Doctors

The Attic Doctors are Orange County’s premier attic insulation cleaning and replacement providers, curating safe, comfortable, and energy-efficient homes for clients since 1993. Leveraging over 30 years of industry experience, the family-owned company of C-2 insulation contractors, C-20 HVAC, and B1 General contractors is a one-stop-shop for all comfort needs. Providing Attic Cleaning, Attic Insulation Removal, Rodent Removal, Sealing and Disinfecting, and many other energy-efficient home solutions, The Attic Doctors are the best in the region for implementing Radiant Barrier, Quiet Cool House, and Exhaust Fans, as well as a plethora of HVAC Services.







Media Contact
Company Name: Attic Doctors
Contact Person: Mark Dawson
Email: Send Email
Phone: 714.269.6544
City: Orange County
State: CA
Country: United States